L'OREAL – DON'T HIDE FROM THE SUN
Our main goal was to communicate that the sun is something we don't have to be afraid off, at least now - with the L'Oreal SPF. Because of the limited length of 20 seconds for each spot, we had to come up with a way of quickly undressing our talents from the outer oversized layer while also showing the product. Because of this, a cumbersome changing of the top was out of the question. In the end, we decided to let our talents "throw" a product into the air and during the very brief moment when the bottle covers the figure, we concealed a cut. This not only allowed us to change the outfit very quickly but also, to client's appreciation, presented the product and its branding in great detail.
Client: L'Oreal
Agency: McCann Prague / B&T Agency
Producer / production Company: Adam Bělík / Unreal Visual
AD: Patrik Kirschner
Cinematographer: Michael Jurásek
Costume Designer: Veronika Varcholová
VFX: Michael Nováček